Heyoo offers different post formats to help users shape their LinkedIn posts in a more intentional way.
A post format is not a fixed template or a copy-paste structure. It is a writing framework that guides the flow of the post. The format determines how the idea is introduced, how the argument develops, and how the post leads the reader toward an insight, reflection, or action.
This helps users turn the same topic into different types of posts. For example, one campaign can be written as a personal story, a practical list of tips, a bold opinion, a comparison between old and new ways of working, or a data-led insight. The core message can stay aligned with the campaign, while the structure and angle change depending on the selected format.
The goal is to make posts more varied, engaging, and authentic. Instead of every post following the same pattern, users can choose a format that fits their topic, their audience, and their own tone of voice. This also helps avoid generic AI-generated content, because each format encourages a different type of thinking and expression.
The selected format works together with the user’s personal tone of voice. This means the structure of the post is guided by the chosen format, while the wording, rhythm, style, and perspective still reflect the individual author. A “Story” post should still sound like the person writing it. A “Hot Take” should still match how bold or direct that person naturally is. A “Step-by-Step” post should still feel personal, not like a generic instruction manual.
These formats are especially useful when creating posts around campaigns, thought leadership themes, company content, events, customer stories, or personal expertise. They give users a clear starting point without forcing them into a rigid structure.
In short: post formats help users decide how a message should be told, while Heyoo ensures it still sounds like who is telling it.
Solution
Follow a problem-solution narrative flow. Begin by describing a relatable challenge or pain point your audience faces. Then, heighten the reader's awareness of why this problem matters or what happens if left unaddressed. Finally, present your insight, approach, or solution naturally. IMPORTANT: Do NOT use labels like "Problem:", "Agitate:", or "Solution:" in the actual post text, the content should flow naturally while following this structure.
Story
Structure the post as a compelling personal narrative. Start with an intriguing hook, tell a brief story with a challenge and an outcome, and conclude with the single, valuable lesson learned from the experience. Let the story flow naturally without section labels.
Tips
Structure the post as a high-value, scannable listicle. Start with a strong statement promising actionable advice, then present 3-5 key tips from the content. Use natural formatting (line breaks, emojis, or subtle emphasis) rather than explicit numbered/bulleted lists unless they fit the author's voice.
Focused
Structure the post as crisp, direct advice for a specific group. Start by directly addressing the target audience (e.g., "For all new managers..."), state a single problem they face, and offer one actionable piece of advice. Keep it conversational without formal section labels.
Custom
No format is selected. Do not apply any predefined framework (no PAS, listicle, story arc, or one-one-one structure). Write directly about the user's topic in the author's authentic voice with a natural flow.
AIDA
Follow the AIDA framework: Attention, Interest, Desire, Action. Open with a bold hook that grabs attention, build interest with a compelling insight or story, create desire by showing the benefit or transformation, and close with a clear call to action. Do NOT use labels like "Attention:" or "Interest:" in the post, the content should flow naturally.
PAS
Follow the PAS framework: Problem, Agitate, Solve. Start by naming a specific problem your audience faces, amplify the pain or frustration of leaving it unresolved, then present your solution or insight as the relief. Let the content flow naturally without section labels.
BAB
Follow the Before-After-Bridge framework. Paint a vivid picture of the current painful state (Before), then describe the ideal outcome or transformation (After), and finally reveal the bridge, the insight, method, or action that connects the two. Do NOT use "Before:", "After:", or "Bridge:" labels.
FAB
Follow the Features-Advantages-Benefits framework. Introduce a tool, method, or idea (Feature), explain what makes it better than alternatives (Advantage), and show the real-world impact on the reader's life or work (Benefit). Let the progression feel natural without section labels.
PASTOR
Follow the PASTOR framework: Problem, Amplify, Story, Transformation, Offer, Response. Identify a problem, deepen the urgency, share a brief story, reveal the transformation, present your offer or insight, and end with a call to respond. Keep it conversational, no section labels.
4Ps
Follow the 4Ps framework: Picture, Promise, Prove, Push. Paint a vivid picture of a desirable outcome, promise the reader they can achieve it, provide proof through data or experience, then push them toward action. Flow naturally without labels.
5 Basic Objections
Address the 5 basic objections head-on: no time, no need, no trust, no money, no urgency. Anticipate why someone might resist your idea or advice and systematically dissolve each objection through the narrative. Weave objections naturally into the flow, don't list them explicitly.
SLAP
Follow the SLAP framework: Stop, Look, Act, Purchase/Participate. Open with something that makes the reader stop scrolling, give them a reason to look deeper, inspire action, and close with a specific next step. Keep the flow natural without labels.
The 3 Why’s
Structure around The 3 Why's: Why this matters, Why now, and Why you. Explain the importance of the topic, create urgency around timing, and connect it to the reader's specific situation. Let the three layers build naturally without explicit labels.
Inverted Pyramid
Follow the Inverted Pyramid structure. Lead with the most important insight or conclusion first, then provide supporting details and context, and finish with background or additional nuance. Front-load value so even readers who stop early get the key takeaway.
CAR
Follow the CAR framework: Challenge, Action, Result. Start with a specific challenge you or someone faced, describe the action taken to address it, and share the concrete result or outcome. Let the story flow naturally without section labels.
STAR
Follow the STAR framework: Situation, Task, Action, Result. Set the scene with context, define what needed to be done, describe the specific actions taken, and share the measurable result. Tell it as a natural story without labels.
Hero’s Journey
Structure the post as a hero's journey. Start with the ordinary world, introduce a call to adventure or challenge, describe the struggle and any mentor or turning point, build to a victory or breakthrough, and end with the lesson brought back. Let the narrative arc flow without labels.
Mountain Structure
Use the Mountain Structure with rising tension. Build the narrative through escalating challenges or setbacks, reach a climax or turning point, then resolve with a lesson or insight. Create dramatic tension that keeps readers engaged through the progression.
Nested Loops
Use the Nested Loops storytelling technique. Start one story (Story A), then jump to a related story (Story B) that adds depth or a different perspective, and return to finish Story A with the combined insight. The connection between stories should feel natural and revelatory.
Myth vs. Truth
Use the Myth vs. Truth format. Present a common misconception or widely-held belief about your topic, then debunk it with evidence, experience, or a fresh perspective. Create a satisfying "aha" moment when the truth is revealed. Don't use explicit "Myth:" / "Truth:" labels.
Old Way vs. New Way
Use the Old Way vs. New Way format. Contrast an outdated approach, method, or mindset with a better, modern alternative. Make the comparison vivid and specific so readers clearly see why the new way wins. Don't use explicit "Old:" / "New:" labels.
Mistakes & Lessons
Structure around Mistakes & Lessons. Share specific mistakes you've made or observed, and extract the valuable lessons from each. Be honest and vulnerable, the mistakes make the lessons credible. Let the reflection flow naturally.
This vs. That
Use the This vs. That comparison format. Put two approaches, tools, mindsets, or strategies side by side and analyze the trade-offs. Help the reader understand when each applies and which is better for their situation. Keep it balanced and insightful.
Rags to Riches
Follow a Rags to Riches arc. Start from a place of struggle, inexperience, or failure, show the journey of growth and effort, arrive at success or achievement, and extract the universal lesson. Make the transformation feel earned and authentic.
Listicle
Structure the post as a listicle (X Ways / X Lessons / X Mistakes). Open with a compelling count and topic, then deliver each item concisely with a brief explanation. Use natural formatting (line breaks, numbers, or emojis) to make the list scannable.
Step-by-Step / How-to
Structure as a Step-by-Step / How-to guide. Break a process into clear, actionable steps that the reader can follow. Open with what they'll achieve, walk through each step concisely, and close with encouragement or a pro tip. Number the steps for clarity.
FAQ Style
Use an FAQ-style format. Anticipate the most common questions, doubts, or confusions your audience has about the topic, then answer each one directly and concisely. Make the questions feel natural, like real things people ask.
Q&A
Open with a provocative or thought-provoking question that hooks the reader, then build toward a compelling, insightful answer. The question should create curiosity; the answer should deliver unexpected value. Don't rush to the answer, build tension first.
Data / Statistic Hook
Lead with a surprising statistic, data point, or number that stops the scroll. Then unpack what the data means, why it matters, and what the reader should do about it. Make the number concrete and relatable, connect it to the reader's reality.
Provocation / Hot Take
Open with a bold, provocative statement or hot take that challenges conventional wisdom. Follow with your reasoning, evidence, experience, or logic that backs up the claim. End by inviting debate or reflection. Be confident but not dismissive of other views.
What If…?
Open with a "What if...?" question that sparks imagination or challenges assumptions. Explore the hypothetical with vivid detail, what would change, who would benefit, what obstacles exist. End with a connection back to present-day actions or mindset shifts.
Prediction
Share a forward-looking prediction about your industry or field. Ground it in current trends, data, or patterns you've observed. Explain what it means for your audience and how they should prepare. Be specific enough to be useful, bold enough to be interesting.
Curiosity Gap
Create a curiosity gap by teasing an insight, discovery, or lesson early in the post without revealing it. Build context and tension through the middle, then deliver the payoff. The gap between "I need to know" and the reveal is what keeps readers reading.
Analogy / Metaphor
Explain your core idea through a vivid analogy or metaphor. Choose a comparison from everyday life, nature, sports, or another domain that makes the concept instantly click. Develop the analogy throughout the post, don't just mention it once.
